Author Event: The Coke Machine: The Dirty Truth Behind America’s Favorite Soft Drink

Author Event: The Coke Machine: The Dirty Truth Behind America’s Favorite Soft Drink

The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they’ll go to stay there.
 
Ever since its “I’d like to teach the world to sing” commercials from the 1970s, Coca-Cola has billed itself as the world’s beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and “Coca-Cola” the world’s second- most recognized word after “hello.” However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world’s citizens are finding the taste of Coke more bitter than sweet.

No Message on the Bottle

Bottlers need to label the source of their water and provide honest information on their bottles instead of making spurious marketing claims.

Corporate Negligence by any Other Name

Resurrecting the Amoco brand would be just a cynical ploy at a time when we need to move forcefully into a new economy that doesn’t ravage the environment.

Franken v. Roberts

Sen. Al Franken is shaking up the Washington establishment on behalf of regular folks.

BP’s Ethics

BP’s Ethics

Voluntary corporate codes of conduct are like lipstick on a pig.