Earthbeat Radio: We Did It!
September 9, 2010 · By Daphne Wysham
Our environmental radio show survives another recession year. The host, Daphne Wysham, tells its story.
I’m an accidental radio host. Seven years ago, while directing the Sustainable Energy and Economy Network at IPS, I was invited by Pacifica’s Washington, DC, radio station, WPFW, to host an environmental radio show, together with Mike Tidwell. Like me, Mike had a full-time job — he as the executive director of the Chesapeake Climate Action Network (CCAN). But we both were concerned that the American people just weren’t getting the facts on the climate crisis, which we viewed as the most critical environmental threat of our time. So we agreed to cohost a weekly one-hour broadcast, covering climate change and other environmental issues.
It was rough at first. Though both of us were published writers and former journalists, radio is an entirely different medium. Anything can — and does — go wrong. But bit by bit, we learned the ropes, finally generating enough of a buzz in the DC community to get a small donor to give us an unsolicited donation, followed by a larger donor, followed by a growing number of supporters. With our funds, we hired a producer.
After our producer started professionalizing the show, one radio station after another starting adding us to their lineup. Then in 2006, Al Gore’s film “An Inconvenient Truth” came out, and we felt we could finally start to get beyond the basics — to the politics of the climate crisis. Before we knew it, we had over 50 stations airing our show, reaching over 2 million potential listeners in the US and Canada, and we started dreaming big dreams.
Then the crash of 2008 came along. And our largest donor informed us in May of this year that they could no longer fund our work. Mike decided he really needed to devote his time and energy to keeping CCAN going. And I, too, wondered if it were worth my time and effort to keep the show going. With no additional funding, I decided that at the end of August we would have to go off the air.
As word got out, one person after another began telling me that we couldn’t afford to lose Earthbeat, and offered to send out an appeal to their friends and contacts to keep it going. I was skeptical we could raise our target of $10,000 in a matter of days — in time to stave off job offers our producer would soon be forced to accept. But they drafted beautiful letters and the money started coming in. Before I knew it, we had raised $5,000. Then a major donor wrote and asked me how much we needed to raise to keep going through the end of 2010. I told her we were $5,000 short, and would probably not reach our goal. She wrote me back and said she would provide the remaining funds.
I am so moved by all of this: By our producer, Aries Keck, who has been willing to take a (temporary!) cut in pay, rather than other jobs, in order to keep the show going through the end of 2010. She believes in the mission of Earthbeat that much. By our volunteer of almost two years, Gerri Williams, who has shown up week after week, in record snow and heat, to help get the show on the air. By our amazing staff and board at IPS, who have cheered us on. By WPFW’s ongoing support of an idea that seven years ago was a pipe dream. And of course by all of you, who wrote letters of support and checks large and small in this time of economic crisis.
I am energized to be a part of a collective effort that is trying — despite the seemingly insurmountable odds — to turn the tide.