Dr. R.S. Zaharna is a professor in the School of Communication at American University whose research focuses on Arab cultural communication patterns, intercultural and international public communication, and public diplomacy.
R.S. Zaharna
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60-Second Expert: The Key to U.S.-Muslim Relations
For the United States to focus only on improving its image in the Arab and Muslim world is to see only half of the picture.
Improving U.S.-Muslim Relations: Obama’s Other Audience
For the United States to focus only on improving its image in the Arab and Muslim world is to see only half of the picture.
The U.S. Credibility Deficit
In their responses to Nancy Snow’s provocative thesis, R.S. Zaharna and John Robert Kelley focus on America’s credibility deficit and the limits of civic diplomacy.
Forget Battles, Think Bridges
Since September 11, 2001, American public diplomacy has been on a communication treadmill trying to find the “right” message that will win the hearts and minds of skeptical foreign publics.
The Unintended Consequences of Crisis Public Diplomacy: American Public Diplomacy in the Arab World
With the end of major military action in Iraq, U.S. public diplomacy in the Arab and Muslim world has entered a new, more challenging phase.
The Network Paradigm of Strategic Public Diplomacy
With the nomination of Karen Hughes as the new undersecretary of state for public diplomacy, the United States has the potential to embark on a new and more effective phase in its communication with the international community, particularly with the Arab and Islamic world.
Winning Round Two of American Public Diplomacy in the Arab and Muslim Worlds
According to a poll released early last week by the Pew Research Center for the People and the Press ( http://people-press.org/ ), America’s image has become “dangerously” negative throughout the Arab and Muslim world.
Osama Bin Laden’s Message to the Arab and Muslim World: “I am not the enemy. America is.”
Score another public diplomacy point for Osama bin Laden in his war with the United States to win the hearts and minds of the Arab and Muslim world.
Finding America’s Voice in the Middle East
Until America finds its own voice in the Palestinian-Israeli dispute, it is unlikely that America’s voice will be heard or heeded in the Arab world.
Israel’s True Intentions in Removing Arafat
It might be time for Israel to confess to its true intentions in the Palestinian territories.
American Public Diplomacy in the Arab and Muslim World: A Strategic Communication Analysis
To reach its public diplomacy goals, the U.S. will need to master the tools of intercultural and public communication.
The Plan to Remove Arafat
For all intents and purposes, Arafat has been effectively isolated as a credible party to the peace talks.